Why a Startup is Like a Science Experiment
There are many similarities between a startup and a science experiment. A science experiment starts with a hypothesis – or a theory of how the world works. The experiment is designed to test that hypothesis. The hypothesis is based on certain …. Read More
Purple Cows and Free Prizes – Seth Godin’s Marketing Insights
A few years back I stumbled across a wonderful little book called Free Prize Inside by Seth Godin. The book introduced me to Seth Godin and his unique insights into the art and science of marketing and of spreading ideas. …. Read More
Are You Making “Milkshake Mistakes”?
Among the many great ideas and insights in Clay Shirky’s book “Cognitive Surplus”, I came across one that was particularly interesting. It has some valuable lessons for anyone involved in product development, market research or strategy. Shirky describes a market research …. Read More
