Purple Cows and Free Prizes – Seth Godin’s Marketing Insights
A few years back I stumbled across a wonderful little book called Free Prize Inside by Seth Godin. The book introduced me to Seth Godin and his unique insights into the art and science of marketing and of spreading ideas. …. Read More
MindRank: Are You in the Top Ten Results in the Minds of Your Customers?
Today everyone knows that to be found online you have to be in the top ten search results in Google – the venerable first page – for any search terms related to your product or service. Why? A very small fraction of …. Read More
Are You Making “Milkshake Mistakes”?
Among the many great ideas and insights in Clay Shirky’s book “Cognitive Surplus”, I came across one that was particularly interesting. It has some valuable lessons for anyone involved in product development, market research or strategy. Shirky describes a market research …. Read More
