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Purple Cows and Free Prizes – Seth Godin’s Marketing Insights

A few years back I stumbled across a wonderful little book called Free Prize Inside by Seth Godin.   The book introduced me to Seth Godin and his unique insights into the art and science of marketing and of spreading ideas.    That in turn lead me to reading his  ebook  “Unleashing the Idea Virus” …

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Is Facebook Unstoppable?

There is an aticle today on TechCrunch that asks the 35  billion-dollar question : “Can Anything Stop The Facebook Juggernaut?” The statistics about Facebook’s dominance are staggering indeed : 500 Million users, $35 billion in valuation, $836 million in funding, accounting for nearly 25% of web traffic  and growing virally at 5% a month.  It …

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From The Network Computer to Cloud Computing – The Long and Winding Road

“Everything old is new again”, is a popular expression that usually applies to trends and fashion. Surprisingly, it can also be an apt way to describe many current trends in computing. In particular, the emergence of cloud computing, is a classic example of how an old idea that failed and died before, can be reborn …

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The Evolution of Paid Search and Why Google Won & Yahoo/Microsoft Lost

Google’s exponential growth and emergence as a technology juggernaut has been driven by one simple but incredibly successful business model : paid search or pay per click (PPC) advertising.  Google  appears invincible today because it dominates one of the largest and most lucrative  web businesses – Online advertising via  paid search.   Google’s  version of …

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Google’s Stance Is Also a Warning about China

Google’s bombshell  announcement yesterday about its “new approach” to China is still reverberating across the media and the blogosphere.    Everyone is trying  to put this in perspective, assessing its impact and figuring out  Google’s true  motivations and rationale for this drastic action.   However,  most blogs and analysis focused on two important aspects of …

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Google’s Brave New Stand Against China After Unprecedented Chinese Cyber Attack

In what will surely be remembered as a pivotal and defining moment in Internet history, Google today took a brave stand against China which has so  far dictated how Google  conducts business in that country. In a post on their blog titled “A New Approach To China”, Google stated that it had detected an unprecedented …

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