market research

Why iPads, Google Plus, and the Next Big Thing Escape Market Research

[pl_row] [pl_col col=12] [pl_text] The initial reaction to Google+ has been extremely positive.  Not even three weeks old, and it already has 10 million+ users – making it the fastest growing social network in history – beating even Facebook, Twitter and MySpace in terms of growth rate.    All early indicators are that people love …

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Are You Making “Milkshake Mistakes”?

Among  the many great ideas and insights in Clay Shirky’s book  “Cognitive Surplus“,   I came across one that was particularly interesting.  It has some valuable lessons for anyone involved in  product development, market research or strategy. Shirky describes a market research project conducted at McDonald’s aimed at improving their milkshakes.  The intent was to …

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