08
November
2010

Are You Making “Milkshake Mistakes”?

Among  the many great ideas and insights in Clay Shirky’s book  “Cognitive Surplus”,   I came across one that was particularly interesting.  It has some valuable lessons for anyone involved in  product development, market research or strategy. Shirky describes a market research project conducted at McDonald’s aimed at improving their milkshakes.  The intent was to […]