30
August
2010

The Evolution of Paid Search and Why Google Won & Yahoo/Microsoft Lost

Google’s exponential growth and emergence as a technology juggernaut has been driven by one simple but incredibly successful business model : paid search or pay per click (PPC) advertising.  Google  appears invincible today because it dominates one of the largest and most lucrative  web businesses – Online advertising via  paid search.   Google’s  version of […]