03
May
2011

Why a Startup is Like a Science Experiment

There are many similarities between a startup and a science experiment.  A science experiment starts with a hypothesis – or a theory of how the world works. The experiment is designed to test that hypothesis.   The hypothesis is based on certain assumptions – usually based on existing knowledge or an existing world view  – […]

08
November
2010

Are You Making “Milkshake Mistakes”?

Among  the many great ideas and insights in Clay Shirky’s book  “Cognitive Surplus”,   I came across one that was particularly interesting.  It has some valuable lessons for anyone involved in  product development, market research or strategy. Shirky describes a market research project conducted at McDonald’s aimed at improving their milkshakes.  The intent was to […]